Tribal + We’ve Moved!

Hello All!

This blog was used to be a space-holder until our website had gone live and we’re very proud to say that www.tribalcaribbean.com is now live! Our latest blogpost is there as well Tribal + F8

Check it out and let us know what you think!
http://www.facebook.com/TribalCaribbean
@TribalCaribbean

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Tribal + Ted Talk Tuesdays

“Over the past few centuries, Western cultures have been very good at creating general prosperity for themselves. Historian Niall Ferguson asks: Why the West, and less so the rest? He suggests half a dozen big ideas from Western culture — call them the 6 killer apps — that promote wealth, stability and innovation. And in this new century, he says, these apps are all shareable.”

This talk deals mainly with history, however, there is a point made that I believe relates very well to creativity within Agencies and for brands alike. “It’s not national character, it’s the ideas and institutions.” To me, this is the reason why Apple’s iPod took over and revolutionized the mp3 players industry. Apple’s national character was never really music oriented, but it was the ideas that came out of Apple that made the company into what it is today.  For marketers I believe this holds true more than ever, great ideas can come out of anywhere.

If we take stock in our own agencies and companies of the ‘6 apps for prosperity’ we can easily see where we may be lacking.  The six apps are; Competition, Scientific Revolution, Property Rights, Modern Medicine, The Consumer Society and the Work Ethic.

Competition, already present in most markets for both brands and marketers. This means never feeling complacent or getting too comfortable, There’s always someone out there willing to do it better and cheaper.

Scientific Revolution, never stop innovating, research new concepts, and ways of marketing or changing your product to better serve the customer.

Property Rights, allowing ownership of good work, when a person who add’s value to the brand or marketing campaign is recognized it encourages more of the same behaviour.

Modern Medicine, using new techniques and approaches to your brand and marketing even though there may be mild side effects.

The Consumer Society, you must have a product or marketing campaign that people want to buy or interact with.

The Work Ethic, more than just getting the job done, serving the customer well, going above and beyond each and every time in every respect.

Enjoy

Robert

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Tribal + What I learned from Netflix

As most of you may know, Netflix has opened its doors to Latin America and the Caribbean. When I heard the rumors some months ago, I was ecstatic. One of the best streaming content services around, available to me finally? I could finally view some of the shows I miss, due to either time or availability constraints? Count me in!

However, my glee was short-lived. Netflix opened on Monday 12th September I signed up on Wednesday and by Friday I had cancelled my subscription. Why you ask? Two major reasons. I would like to develop each reason in its entirety so here goes.

Reason number one, Latin America and the Caribbean CANNOT, be lumped together. It is a given that just by sheer numbers, Spanish is the predominant language spoken in that grouping. However, it leaves out the millions of English-speaking Caribbean islanders who clamor for foreign media content. The content is either English with the option to have Spanish or Portuguese Subtitles OR it is purely dubbed over in Spanish. Effectively ruining the six seasons of the Office which I attempted to watch and most of the rest of the experience.

Reason number two; The content itself. Now I like to watch an old movie from time to time and there are available some real classics there on Netflix, but that alone won’t do. Netflix is woefully behind on the availability of current or at least reasonably current movies and series. I will say I have never had Netflix during my time in New York and therefore am not entirely familiar with their content lineup. From speaking with friends who access their Netflix through region unblocking sites such as ‘unblockus.com’ they are quite pleased with the service.

Speaking plainly from a Caribbean perspective, more and more, islanders are heading to the US, Canada and the UK to further their education. In doing so they are exposed to the foreign content with much higher production value than regional content. Compounding this effect we see a proliferation of US Content reaching our Televisions through Cable Service Providers. When these islanders come back ‘home’ there is a strengthened desire for content produced in the US and UK. For Netflix to provide such watered down service is upsetting. The same service that made for Netflix’s meteoric success is desired by the rest of the world, providing something that is a shadow of it is definitely detrimental to the brand.

Best

Robert

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Tribal Top Ten

Tribal Top Ten is a weekly recap of our Top Ten Favorite things on the Web.

1. Zombies! Run!

2.How Colors Affect Purchases

3. Snack Printing!

4. Foursquareopoly

5. Would you like your look alike?

6. Why Angry Birds is so Addictive.

7. Facebook Snakes and Ladders

8. Parenting in the Digital Age.

9. Twitter to save you from the Zombie Apocalypse?

10.Why Save Animals When You Can Eat Them?

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Tribal + Zagat

This post refers to the September 15th Smoke Signals Report from the Tribal DDB Worldwide Network

All quotes are from the aforementioned article.

Big news last week when it was announced that Google had acquired Zagat. Zagat has been around for quite some time and has become a well-respected name in the restaurant rating industry. Zagat ratings have been known to boost or bust restaurants.

“Zagat collects user opinions about restaurants, aggregates them and creates a valuable dataset that it can turn around and sell to others. Google intends to make Zagat the cornerstone of its local offering, adding another layer of sophistication and value to Google Place pages and all other Google location services. Given Google’s other recent product unveilings such as Google Offers, the purchase of Zagat seems like a great tool to position Google to compete with some of today’s daily deal businesses such as Groupon and Living Social.”

With Google making a serious play in the mobile location-based services realm with Zagat, one has to wonder where the Caribbean ‘Zagat’ is? A local or regional body that does what Zagat does can provide a truly unique and powerful resource for foreigners and locals alike. This would also hold restaurants accountable for poor service, food, ambience or a combination. With respect to Trinidad, while most businesses attempt to provide pleasant and professional service staff it is often hard to find those staff members which make good customer service the norm.

If there were an independent body which helped rate these restaurants publicly it would encourage a higher standard of quality regionally. When it comes to the Caribbean our cuisine is truly unique, while it has been born out of many other cultures influences over the years we have adapted and made it our own. This should encourage us even more to have a rating system which stands on its own.

Not only is it a great move for Restaurants to be rated highly, the marketing potential is tremendous.From the marketing aspect it will provide a forum where people looking for food and restaurant advice would go to, and therefore be an ideal place for advertisement. In the US, a great rating from Zagat is akin to a Blue Ribbon, it often means greater business for the restaurant, and in an economy like this, who doesn’t want more business?

Best

Robert

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Tribal + Ted Talk Tuesdays

“Artist Raghava KK demos his new children’s book for iPad with a fun feature: when you shake it, the story — and your perspective — changes. In this charming short talk, he invites all of us to shake up our perspective a little bit.”

A short but effective talk on how one’s creativity can be greatly influenced and enhanced by exposure to different life perspectives. Without delving too deeply into the ingenuity of his creation, he points out how his own upbringing in a diverse community impacted his ability to create and innovate. The Caribbean, a melting pot of different cultures and ethnicities, provides a unique and vibrant breeding ground for creative energy. Whether or not we have yet fully harnessed said energy, particularly into our marketing and advertising industries remains to be debated, but our range of perspectives, and therefore, potential, is undoubtedly limitless.

Enjoy

Ceola

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Tribal Top Ten

Tribal Top Ten is a weekly recap of our Top Ten Favorite things on the Web.

1. Don’t Let Huffington Post See This Business Model

2. Change the Highway into a Roulette board

3. Nike Takes us Back to the Future

4. +1 Your Restaurant!

5. Four Million Microloans in Four Minutes

6. Most Gross/Awesome Billboard EVER.

7. Infinite Adventure App.

8. If Flash Games were Epic Movies

9. Social Media Yearbook.

10. Evolution of the Web.

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