Tribal + Content

This post refers to the September 8th Smoke Signals Report from the Tribal DDB Worldwide Network

All quotes are from the aforementioned article.

“While bookmarking is certainly nothing new, users have been adding images on Pinterest, saving content on Evernote, and storing URLs on Delicious for quite some time; a startup called Gimme Bar is offering a new twist on things by enabling people to not only bookmark content, but also store text, images, and videos in the cloud.”

The first thing I thought of was “this is an artists dream”. With the ability to pull from so many different sources of inspiration gimme would be of most benefit to people in really creative fields such as fashion, music and art. Brands often are reluctant to relinquish control of their content much less their brand but with the rise of broadband and digital conversation this is a must.

“Implication: Despite the fact that the Internet is full of the temporary, users will always be reassured by tangible copies. In addition, users are also moving towards wanting more control of the content they consume. When producing content, brands should consider a variety of consumer needs, including the desire to have a backup and the desire to manipulate content .”

Allowing users to access, manipulate and create new content inspired by your own can only bring benefit to both the brand and the person interacting with it. In a case of not seeing the forest for the trees brands and companies sometimes get caught up with the intricacies of their own products that they forget to think outside the box. Allowing people who already like your brand to interact with it and create something new is what fuels progress. A classic example of this would be in the Gaming industry, where Counter Strike Source and D.O.T.A were both created. Both are user-created mods for original games. Counter Strike was created using the Half-life engine and D.O.T.A was built on the Warcraft 3 engine. Both generated by users who were allowed to modify the product and both have brought innovation to both companies. So much so that both Counter Strike and D.O.T.A are now being brought out as stand alone games.

The potential created by allowing persons to ‘play’ with your brand and manipulate your content is enormous and all brands should embrace it thoughtfully.

Best

Robert

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Tribal + Creativity in the State of Emergency

In most instances, creativity is born out of restriction, not freedom. Borrowing from The White Stripes lead singer’s video about creativity within a box “Deadlines make you creative”. This State of Emergency has brought out some rather creative productions on the music side namely
Mark Hardy & Yung Rudd – Dotish (Otis Remix) – official Music Video, The Lock Down Remix (Love Lock Down Remix) and an increasingly popular remix to Laza Morgan ft. Mavado’s song One By One.
Dubious content aside, the restrictions placed by the state of emergency have forced people to express themselves creatively.
Marketers can learn from this with numerous brainstorms and the vast amount of options available it sometimes becomes hard to truly be creative. Forcing yourself to work within certain bounds presents more opportunities for creativity than most people think. The next time you’re presented with an expensive or wide array of possibilities to be creative for client, put yourself in a creative state of emergency and see what you get it may be good or even brilliant but it will be worth it.

Best

Robert

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Tribal + Ted Talk Tuesdays

“MIT researcher Skylar Tibbits works on self-assembly — the idea that instead of building something (a chair, a skyscraper), we can create materials that build themselves, much the way a strand of DNA zips itself together. It’s a big concept at early stages; Tibbits shows us three in-the-lab projects that hint at what a self-assembling future might look like.”

Truly a glimpse into the future. The implications of this sort of technology on both large and small scales is inspirational. Products that fix themselves, temporary and permanent structures that build themselves and much more.

Enjoy

Robert

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Tribal Top Ten

Tribal Top Ten is a weekly recap of our Top Ten Favorite things on the Web.

1.Don’t Try This at Home

2.North Korea wants to be Your Friend on Facebook

3.It’s Just a Black Cube Right?

4.Twenty most Shared Ad’s for August

5. QR Codes Get Super Sexy

6.2011 VMA’s By the Social Media Numbers

7. Why “Banned” Commercials Rule

8. 10 most Viral Apple Ad’s under the Jobs Era

9. Four Essential Business Lessons from Chef Gordon Ramsey

10. 6 Reasons NOT To create a Facebook Fan Page

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Tribal + Multimedia

This post refers to the September 1st Smoke Signals Report from the Tribal DDB Worldwide Network

All quotes are from the aforementioned article.

“Musical artist Tokyo Police Club, in collaboration with Polaroid’s The Movement, has launched an initiative to cover 10 songs in 10 days – one song from each year of the past 10 years.”

Not only is this a great way to pay tribute to some of the bands’ favorite bands or artists that they draw inspiration from but they also promote their own brand quite effectively to a broader audience.

“By visiting Polaroid’s site, you can see what songs they will be covering, as well as images associated with each of those tracks shot with a Polaroid and learn more about Polaroid’s other initiatives. What makes this project even more interesting is that Tokyo Police Club launched the first cover, “Little Sister” by Queens of the Stone Age, via Mashable’s Music Monday program.”

“This is a good example of robust collaboration and co-branding – a band is covering other artists’ music, collaborating and hosting it with a ‘traditional’ brand, and launching it via a branded digital content network.”

“Implications: Brands who choose to create unique content must not only create interesting content, but also find innovative ways to share and launch it. Collaboration can help brands facilitate more interesting content, and launch it in established and relevant communities.”

Within the Caribbean, it is hard to find an artiste that hasn’t been inspired by other musicians around the world yet for the majority of musicians it is hard to get their music internationally recognized for various reasons. With this sort of multimedia approach it can actually help get their music out there. A point to note however is that this is a multimedia collaboration from two already established groups. I believe that if a band or musician truly has talent, there will be the option for them to use one of the many international brands within the Caribbean to spread their content around the world. The same way marketers advertise their clients brands through a variety of mediums so too should artists seek to market themselves.

The ocean is so big because it is fed by so many different sources, getting your brand known means entering from as many different sources as possible.

Best

Robert

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Tribal + Ted Talk Tuesdays

“Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce — and makes a larger argument about the nature of choice and happiness.”

The first TED talk I ever saw since I was pointed to this site in early 2008. An inspirational piece about happiness from Malcolm Gladwell, which does as much for happiness as it does for marketers. The main lesson to be learned here is that there is no one silver bullet approach to marketing or product creation. Nonetheless the only talk I have ever listened to who’s main focus was Spaghetti sauce. Delicious anyway you slice it.

Enjoy

Robert

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Tribal Top Ten

Tribal Top Ten is a weekly recap of our Top Ten Favorite things on the Web.

1. Wikileaks reveals info about Pollution in China

2. Xtranormal Video Mocks Marketers’ Social-Media Savvy

3. Food for Green Thought

4. Youtube made the DJ Star?

5. Stocking is the new Planking

6. Back to School Geek Accessories

7. One Week Left to Join Mashables REAL LIFE Facebook Wall

8. Steve Jobs Career in a 2 minute animated video

9. Art can be Anywhere

10. The Laypersons Guide to Cloud Computing

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